When I started blogging a new buzzword had just come into vogue: Vision 2020. We all – whether in public, private or non-profit sectors – were rushing in and out of seminars, workshops and breakout rooms, to prepare a Vision 2020 document for our organisations in nice spiral-bound volumes containing Mission Statement, Vision Statement, Objectives, Tasks, Values, Weights and Weighted Scores. All this was Greek and Latin to me, I still don’t know whether Mission Statement came first or Vision Statement, and why. I was equally clueless about blogging, least of all how long it would last and what shape it would take. SoY completes ten years today and, coincidentally, we are in the year 2020. Even if I had attempted a Vision 2020 document for SoY, letting my imagination soar as in those documents, writing the most grandiose goals, I would not have been able to visualise what the blog is today.